On April 27, 2024, Chata Strawhats proudly received the Vietnam Straw Hat Award 2024, a prestigious regional honor recognizing outstanding achievements in traditional craftsmanship and sustainable production.

Organized by the Department of Industry and Trade, this annual award highlights the most exceptional rural industrial products across Vietnam. Chata Strawhats was selected for its commitment to preserving cultural heritage, empowering rural artisans, and promoting Vietnam’s handmade straw hats to global markets.

About the Award

Organized annually by the Department of Industry and Trade, the Vietnam Straw Hat Award celebrates exceptional rural industrial products that represent the essence of Vietnamese identity. Products are evaluated on various criteria including material sustainability, export potential, cultural value, and their contribution to local communities.

Chata Strawhats was selected for its consistent commitment to producing handwoven straw hats that blend Vietnamese tradition with modern global appeal. From material sourcing to production and export readiness, every step reflects a dedication to excellence and authenticity.

Why This Award Matters

Receiving the Vietnam Straw Hat Award is more than just a certificate — it’s national recognition of quality, tradition, and innovation. For Chata Strawhats, this milestone affirms several key values:

• Celebration of Handwoven Excellence: Each straw hat is handmade by skilled artisans using traditional techniques passed down through generations.

• Ethical Labor and Community Empowerment: Our business model prioritizes ethical working conditions, fair wages, and job creation for women in rural areas.

• Export-Ready Craftsmanship: Chata’s products meet international standards while staying rooted in Vietnam’s cultural identity.

This award positions Chata not only as a leading Vietnam-based factory, but also as a symbol of ethical craftsmanship and brand trustworthiness on the global stage

Sustainable Impact of the Vietnam Straw Hat Award

Winning the Vietnam Straw Hat Award 2024 is also a celebration of our ongoing commitment to people and planet.

At Chata Strawhats, we believe true success means lifting others. Our factory provides employment and training for rural women artisans, many from underrepresented communities. By investing in people first, we ensure the continuity of traditional craftsmanship and empower the next generation of Vietnamese straw hat makers.

We are also deeply committed to sustainable production. Our award-winning hats are handcrafted from locally harvested natural materials such as seagrass and rush, using no harmful chemicals or plastics. This eco-conscious approach minimizes environmental impact and supports today’s global movement toward greener fashion choices.

“This award is a reflection of our team’s passion, dedication, and belief in the beauty of ethical manufacturing.” — Chata Strawhats Team

What’s Next After the Vietnam Straw Hat Award 2024?

This recognition marks an exciting new chapter in Chata Strawhats’ journey as a leading Vietnam straw hat manufacturer.

Our next steps include:

• Pursuing SMETA certification: We are preparing for a 4-Pillar SMETA audit to meet international social responsibility standards — ensuring our Vietnam straw hat factory aligns with global expectations.

• Expanding global partnerships: With this award, we’re aiming to attract new wholesale buyers, importers, and private-label retailers looking for a reliable Vietnam-based OEM partner.

• Strengthening brand storytelling: The Vietnam Straw Hat Award enhances our brand story. We will continue to highlight our heritage, values, and impact in upcoming international campaigns.

Explore Our Factory-Direct Solutions

Chata Strawhats offers bulk supply, OEM production, and private label solutions tailored to global retail needs. Whether you’re a fashion brand, resort chain, or e-commerce distributor, we welcome you to explore:

• OEM / Private Label Services

• Wholesale Straw Hat Collections

Final Thoughts

The Vietnam Straw Hat Award 2024 is a proud milestone — not only for Chata Strawhats, but for the women, families, and craft villages who have contributed to this journey. It reaffirms our mission to deliver timeless, sustainable, and meaningful handmade products to the world.

We invite global partners to join us in promoting ethical fashion and honoring the true value of Vietnamese craftsmanship.